“I want easy to use tools that help me increase my profit”

We think POS software should do more than just keep track of your profit, it should help you make more. That means instead of just accumulating data, we need to use it. You can use it to encourage your customers to visit you more often or encourage them to spend more once they do. You can also track and analyze your customer’s buying habits so that you can market more effectively.

Loyalty Promotion

Most experts agree that it costs 500% more to get a new customer than it does to keep an existing one. Therefore the most efficient way to increase profits is to focus on the customers you already have. With the ability to create flexible promotions the Profit Pilot allows you to offer your customers incentives to return more frequently. You can offer your customer their 10th wash free; you can offer them a free wash on their birthday; you can offer them a discount if they upgrade. The point is the software gives you the ability to create a promotion that motivates your customers to wash more often and to spend more per wash.

Receipt Messages

The receipt you hand the customer can be used as a powerful method of loyalty promotion. If the customer is accumulating reward points, their receipt message can say, “Thanks for visiting us today Mr. Smith. You only need 3 more points to receive your free wash!” Or if they’re not accumulating points it can say, “Join our rewards club today and receive 10% off your next wash!” Or you can encourage them to upgrade wash packages by saying, “Thanks for purchasing the Silver Wash today. If you purchase the Gold wash next time you’ll receive $2 off!”

Use What Works

When you become a Profit Pilot user you become part of a network of carwash professionals. That means that you have access to a wealth of knowledge and experience regarding what works for other people simply by going to the Wings ClubTM page on the Back Office. This is where other operators post messages about what they’re using, what’s working and what’s not. You can post a question and learn from them. If you find something that’s working for you, then you can post a message and let your fellow users learn from you. In addition, our tech support team has experience in assisting users with loyalty promotions and are always available to help you create your own. So at absolutely no charge to you these capable techs can be your promotion consultant to help you create a program that increases your profit. They can also help you analyze your customer’s buying habits and to see what promotions would make the most sense.